Enclosure or protection of products for distribution, storage, and sale

UK Risperdal Tablets 2000 in a blister pack, which was itself packaged in a folding carton made of paperboard.

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and for personal use.

Package labeling (American English) or labelling (British English) is any written, electronic, or graphic communication on the package or on a separate but associated label. Many countries or regions have regulations governing the content of package labels. Merchandising, branding, and persuasive graphics are not covered in this article.

History of packaging

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Ancient era

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Bronze wine container from the 9th century BC.

The first packages used the natural materials available at the time: baskets of reeds, wineskins (bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: first glass and bronze vessels. The study of old packages is an essential aspect of archaeology.

The first usage of paper for packaging was sheets of treated mulberry bark used by the Chinese to wrap foods as early as the first or second century BC.[2]

The usage of paper-like material in Europe was when the Romans used low grade and recycled papyrus for the packaging of incense.[3]

The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveller visiting markets in Cairo, Arab Egypt, noted that vegetables, spices and hardware were wrapped in paper for the customers after they were sold.[3]

Modern era

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Tinplate

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The use of tinplate for packaging dates back to the 18th century. The manufacturing of tinplate was the monopoly of Bohemia for a long time; in 1667 Andrew Yarranton, an English engineer, and Ambrose Crowley brought the method to England where it was improved by ironmasters including Philip Foley.[4][5] By 1697, John Hanbury[6] had a rolling mill at Pontypool for making "Pontypoole Plates".[7][8] The method pioneered there of rolling iron plates by means of cylinders enabled more uniform black plates to be produced than was possible with the former practice of hammering.

Tinplate boxes first began to be sold from ports in the Bristol Channel in 1725. The tinplate was shipped from Newport, Monmouthshire.[9] By 1805, 80,000 boxes were made and 50,000 exported. Tobacconists in London began packaging snuff in metal-plated canisters from the 1760s onwards.

Canning

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1914 magazine advertisement for cookware with instructions for home canning.

With the discovery of the importance of airtight containers for food preservation by French inventor Nicholas Appert, the tin canning process was patented by British merchant Peter Durand in 1810.[10] After receiving the patent, Durand did not himself follow up with canning food. He sold his patent in 1812 to two other Englishmen, Bryan Donkin and John Hall, who refined the process and product and set up the world's first commercial canning factory on Southwark Park Road, London. By 1813, they were producing the first canned goods for the Royal Navy.[11]

The progressive improvement in canning stimulated the 1855 invention of the can opener. Robert Yeates, a cutlery and surgical instrument maker of Trafalgar Place West, Hackney Road, Middlesex, UK, devised a claw-ended can opener with a hand-operated tool that haggled its way around the top of metal cans.[12] In 1858, another lever-type opener of a more complex shape was patented in the United States by Ezra Warner of Waterbury, Connecticut.

Paper-based packaging

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Packing folding cartons of salt.

Set-up boxes were first used in the 16th century and modern folding cartons date back to 1839. The first corrugated box was produced commercially in 1817 in England. Corrugated (also called pleated) paper received a British patent in 1856 and was used as a liner for tall hats. Scottish-born Robert Gair invented the pre-cut paperboard box in 1890—flat pieces manufactured in bulk that folded into boxes. Gair's invention came about as a result of an accident: as a Brooklyn printer and paper-bag maker during the 1870s, he was once printing an order of seed bags, and the metal ruler, commonly used to crease bags, shifted in position and cut them. Gair discovered that by cutting and creasing in one operation he could make prefabricated paperboard boxes.[13]

Commercial paper bags were first manufactured in Bristol, England, in 1844, and the American Francis Wolle patented a machine for automated bag-making in 1852.

20th century

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Packaging advancements in the early 20th century included Bakelite closures on bottles, transparent cellophane overwraps and panels on cartons. These innovations increased processing efficiency and improved food safety. As additional materials such as aluminum and several types of plastic were developed, they were incorporated into packages to improve performance and functionality.[14]

Heroin bottle and carton, early 20th century.

In 1952, Michigan State University became the first university in the world to offer a degree in Packaging Engineering.[15]

In-plant recycling has long been typical for producing packaging materials. Post-consumer recycling of aluminum and paper-based products has been economical for many years: since the 1980s, post-consumer recycling has increased due to curbside recycling, consumer awareness, and regulatory pressure.

A pill box made from polyethylene in 1936.

Many prominent innovations in the packaging industry were developed first for military use. Some military supplies are packaged in the same commercial packaging used for general industry. Other military packaging must transport materiel, supplies, foods, etc. under severe distribution and storage conditions. Packaging problems encountered in World War II led to Military Standard or "mil spec" regulations being applied to packaging, which was then designated "military specification packaging". As a prominent concept in the military, mil spec packaging officially came into being around 1941, due to operations in Iceland experiencing critical losses, ultimately attributed to bad packaging. In most cases, mil spec packaging solutions (such as barrier materials, field rations, antistatic bags, and various shipping crates) are similar to commercial grade packaging materials, but subject to more stringent performance and quality requirements.[16]

As of 2003 , the packaging sector accounted for about two percent of the gross national product in developed countries. About half of this market was related to food packaging.[17] In 2019 the global food packaging market size was estimated at USD 303.26 billion, exhibiting a CAGR of 5.2% over the forecast period. Growing demand for packaged food by consumers owing to quickening pace of life and changing eating habits is expected to have a major impact on the market.

The purposes of packaging and package labels

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Packaging and package labeling have several objectives[18]

Permanent, tamper evident voiding label with a dual number tab to help keep packaging secure with the additional benefit of being able to track and trace parcels and packages. A single-serving shampoo packet.

• Security – Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter manipulation and they can also have tamper-evident[22] features indicating that tampering has taken place. Packages can be engineered to help reduce the risks of package pilferage or the theft and resale of products: Some package constructions are more resistant to pilferage than other types, and some have pilfer-indicating seals. Counterfeit consumer goods, unauthorized sales (diversion), material substitution and tampering can all be minimized or prevented with such anti-counterfeiting technologies. Packages may include authentication seals and use security printing to help indicate that the package and contents are not counterfeit. Packages also can include anti-theft devices such as dye-packs, RFID tags, or electronic article surveillance[23] tags that can be activated or detected by devices at exit points and require specialized tools to deactivate. Using packaging in this way is a means of retail loss prevention.
• Convenience – Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, using, dispensing, reusing, recycling, and ease of disposal
• Portion control – Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It also aids the control of inventory: selling sealed one-liter bottles of milk, rather than having people bring their own bottles to fill themselves.
• Branding/Positioning – Packaging and labels are increasingly used to go beyond marketing to brand positioning, with the materials used and design chosen key to the storytelling element of brand development. Due to the increasingly fragmented media landscape in the digital age this aspect of packaging is of growing importance.

Packaging types

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Various types of household packaging for foods.

Packaging may be of several different types. For example, a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or household.

Packaging may be described in relation to the type of product being packaged: medical device packaging, bulk chemical packaging, over-the-counter drug packaging, retail food packaging, military materiel packaging, pharmaceutical packaging, etc.

It is sometimes convenient to categorize packages by layer or function: primary, secondary, etc.

• Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
• Secondary packaging is outside the primary packaging, and may be used to prevent pilferage or to group primary packages together.
• Tertiary or transit packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.

These broad categories can be somewhat arbitrary. For example, depending on the use, a shrink wrap can be primary packaging when applied directly to the product, secondary packaging when used to combine smaller packages, or tertiary packaging when used to facilitate some types of distribution, such as to affix a number of cartons on a pallet.

Packaging can also have categories based on the package form. For example, thermoform packaging and flexible packaging describe broad usage areas.

Labels and symbols used on packages

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A UPC bar code on a can of condensed milk.

Many types of symbols for package labeling are nationally and internationally standardized. For consumer packaging, symbols exist for product certifications (such as the FCC and TÜV marks), trademarks, proof of purchase, etc. Some requirements and symbols exist to communicate aspects of consumer rights and safety, for example the CE marking or the estimated sign that notes conformance to EU weights and measures accuracy regulations. Examples of environmental and recycling symbols include the recycling symbol, the recycling code (which could be a resin identification code), and the "Green Dot". Food packaging may show food contact material symbols. In the European Union, products of animal origin which are intended to be consumed by humans have to carry standard, oval-shaped EC identification and health marks for food safety and quality insurance reasons.

Bar codes, Universal Product Codes, and RFID labels are common to allow automated information management in logistics and retailing. Country-of-origin labeling is often used. Some products might use QR codes or similar matrix barcodes. Packaging may have visible registration marks and other printing calibration and troubleshooting cues.

The labelling of medical devices includes many symbols, many of them covered by international standards, foremost ISO 15223-1.

Consumer package contents

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Several aspects of consumer package labeling are subject to regulation. One of the most important is to accurately state the quantity (weight, volume, count) of the package contents. Consumers expect that the label accurately reflects the actual contents. Manufacturers and packagers must have effective quality assurance procedures and accurate equipment; even so, there is inherent variability in all processes.

Regulations attempt to handle both sides of this. In the US, the Fair Packaging and Labeling Act provides requirements for many types of products. Also, NIST has Handbook 133, Checking the Net Contents of Packaged Goods.[24] This is a procedural guide for compliance testing of net contents and is referenced by several other regulatory agencies.[25]

Other regions and countries have their own regulatory requirements. For example, the UK has its Weights and Measures (Packaged Goods) Regulations[26] as well as several other regulations. In the EEA, products with hazardous formulas need to have a UFI.

Shipping container labeling

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"Print & Apply" corner wrap UCC (GS1-128) label application to a pallet load.

Technologies related to shipping containers are identification codes, bar codes, and electronic data interchange (EDI). These three core technologies serve to enable the business functions in the process of shipping containers throughout the distribution channel. Each has an essential function: identification codes either relate product information or serve as keys to other data, bar codes allow for the automated input of identification codes and other data, and EDI moves data between trading partners within the distribution channel.

Elements of these core technologies include UPC and EAN item identification codes, the SCC-14 (UPC shipping container code), the SSCC-18 (Serial Shipping Container Codes), Interleaved 2-of-5 and UCC/EAN-128 (newly designated GS1-128) bar code symbologies, and ANSI ASC X12 and UN/EDIFACT EDI standards.

Small parcel carriers often have their own formats. For example, United Parcel Service has a MaxiCode 2-D code for parcel tracking.

RFID labels for shipping containers are also increasingly used. A Wal-Mart division, Sam's Club, has also moved in this direction and is putting pressure on its suppliers to comply.[27]

Shipments of hazardous materials or dangerous goods have special information and symbols (labels, placards, etc.) as required by UN, country, and specific carrier requirements. On transport packages, standardized symbols are also used to communicate handling needs. Some are defined in the ASTM D5445 "Standard Practice for Pictorial Markings for Handling of Goods" and ISO 780 "Pictorial marking for handling of goods".

• Flammable liquid

• Explosives

• This way up

• Fragile material

• Keep away from water

Package development considerations

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Package design and development are often thought of as an integral part of the new product development process. Alternatively, the development of a package (or component) can be a separate process but must be linked closely with the product to be packaged. Package design starts with the identification of all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc. The design criteria, performance (specified by package testing), completion time targets, resources, and cost constraints need to be established and agreed upon. Package design processes often employ rapid prototyping, computer-aided design, computer-aided manufacturing and document automation.

Transport packaging needs to be matched to its logistics system. Packages designed for controlled shipments of uniform pallet loads may not be suited to mixed shipments with express carriers.

An example of how package design is affected by other factors is its relationship to logistics. When the distribution system includes individual shipments by a small parcel carrier, the sorting, handling, and mixed stacking make severe demands on the strength and protective ability of the transport package. If the logistics system consists of uniform palletized unit loads, the structural design of the package can be designed to meet those specific needs, such as vertical stacking for a longer time frame. A package designed for one mode of shipment may not be suited to another.

With some types of products, the design process involves detailed regulatory requirements for the packaging. For example, any package components that may contact foods are designated food contact materials.[28] Toxicologists and food scientists need to verify that such packaging materials are allowed by applicable regulations. Packaging engineers need to verify that the completed package will keep the product safe for its intended shelf life with normal usage. Packaging processes, labeling, distribution, and sale need to be validated to assure that they comply with regulations that have the well being of the consumer in mind.

Sometimes the objectives of package development seem contradictory. For example, regulations for an over-the-counter drug might require the package to be tamper-evident and child resistant:[29] These intentionally make the package difficult to open.[30] The intended consumer, however, might be disabled or elderly and unable to readily open the package. Meeting all goals is a challenge.

Package design may take place within a company or with various degrees of external packaging engineering: independent contractors, consultants, vendor evaluations, independent laboratories, contract packagers, total outsourcing, etc. Some sort of formal project planning and project management methodology is required for all but the simplest package design and development programs. An effective quality management system and Verification and Validation protocols are mandatory for some types of packaging and recommended for all.

Environmental considerations

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Package development involves considerations of sustainability, environmental responsibility, and applicable environmental and recycling regulations. It may involve a life cycle assessment[31][32] which considers the material and energy inputs and outputs to the package, the packaged product (contents), the packaging process, the logistics system,[33] waste management, etc. It is necessary to know the relevant regulatory requirements for point of manufacture, sale, and use.

The traditional "three R's" of reduce, reuse, and recycle are part of a waste hierarchy which may be considered in product and package development.

• Prevention – Waste prevention is a primary goal. Packaging should be used only where needed. Proper packaging can also help prevent waste. Packaging plays an important part in preventing loss or damage to the packaged product (contents). Usually, the energy content and material usage of the product being packaged are much greater than that of the package. A vital function of the package is to protect the product for its intended use: if the product is damaged or degraded, its entire energy and material content may be lost.
• Minimization (also "source reduction") – Eliminate overpackaging. The mass and volume of packaging (per unit of contents) can be measured and used as criteria for minimizing the package in the design process. Usually "reduced" packaging also helps minimize costs. Packaging engineers continue to work toward reduced packaging.[34]
• Reuse – Reusable packaging is encouraged.[35] Returnable packaging has long been useful (and economically viable) for closed-loop logistics systems. Inspection, cleaning, repair, and recouperage are often needed. Some manufacturers re-use the packaging of the incoming parts for a product, either as packaging for the outgoing product[36] or as part of the product itself.[37]
• Recycling – Recycling is the reprocessing of materials (pre- and post-consumer) into new products. Emphasis is focused on recycling the largest primary components of a package: steel, aluminum, papers, plastics, etc. Small components can be chosen which are not difficult to separate and do not contaminate recycling operations. Packages can sometimes be designed to separate components to better facilitate recycling.
• Energy recovery – Waste-to-energy and refuse-derived fuel in approved facilities make use of the heat available from incinerating the packaging components.
• Disposal – Incineration, and placement in a sanitary landfill are undertaken for some materials. Certain US states regulate packages for toxic contents, which have the potential to contaminate emissions and ash from incineration and leachate from landfill. Packages should not be littered.

Development of sustainable packaging is an area of considerable interest to standards organizations, governments, consumers, packagers, and retailers.

Sustainability is the fastest-growing driver for packaging development, particularly for packaging manufacturers that work with the world's leading brands, as their CSR (Corporate Social Responsibility) targets often exceed those of the EU Directive.

Packaging machinery

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Choosing packaging machinery includes an assessment of technical capabilities, labor requirements, worker safety, maintainability, serviceability, reliability, ability to integrate into the packaging line, capital cost, floorspace, flexibility (change-over, materials, multiple products, etc.), energy requirements, quality of outgoing packages, qualifications (for food, pharmaceuticals, etc.), throughput, efficiency, productivity, ergonomics, return on investment, etc.

Packaging machinery can be:

1. purchased as standard, off-the-shelf equipment
2. purchased custom-made or custom-tailored to specific operations
3. manufactured or modified by in-house engineers and maintenance staff

Efforts at packaging line automation increasingly use programmable logic controllers and robotics.

Packaging machines may be of the following general types:

See also

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References

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Further reading

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• Calver, G., What Is Packaging Design, Rotovision. 2004, ISBN 2-88046-618-0.
• Dean, D.A., 'Pharmaceutical Packaging Technology", 2000, ISBN 0-7484-0440-6
• Meisner, "Transport Packaging", Third Edition, IoPP, 2016
• Morris, S.A., "Food and Package Engineering", 2011, ISBN 978-0-8138-1479-7
• Pilchik, R., "Validating Medical Packaging" 2002, ISBN 1-56676-807-1
• Robertson, G.L., "Food Packaging: Principles and Practice", 3rd edition, 2013, ISBN 978-1-4398-6241-4
• Selke, S., "Plastics Packaging", 2004, ISBN 1-56990-372-7
• Tweede, Selke, Cartons, Crates And Corrugated Board: Handbook of Paper And Wood Packaging Technology, Destech Pub ,2014, 2nd edition,

• Packaging at Wikimedia Commons

The 6 Best Tips for Writing Product Packaging Descriptions

By: phase1

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It should come as no surprise that the best products come in the best packages. If you are ready to get your innovative product idea in the hands of consumers, don’t let the stress of how to write product descriptions hold you back, especially not when it comes to writing creative packaging copy.

Your ideas are worth creating the most accurate and effective descriptions for, and there are many useful tips on how to write the best copy for your product packaging. And the process begins with grabbing your readers’ attention right from the start.

1. Pulling in Customers With Memorable Headlines

In almost every piece of sales copy, no matter the medium, the headline is the first piece of writing that reels the customer in to learn more. Often, the headline is not just the first piece of writing the customer reads, it’s also the only one.

When it comes to flipping through newspapers and news websites, for example, an entire 60 percent of Americans only scan the headlines — so how many consumers can we really expect to read more than the first few words of product packaging copy, especially if they’re in a hurry?

Without a doubt, you will want an attention-grabbing headline to make sure the reader stops what they are doing and pulls your product off the shelf. Innovative marketing tools and the right packaging design can certainly help you get there, but your writing itself needs to be precise, especially your headings. Because of the limited amount of space on product packaging, you’ll need to get those creative juices flowing to create a short-enough hook that communicates your message and makes the reader see the value in your product instantly.

How Descriptive Should You Be on the Front Panel of Your Packaging?

Writing packaging copy differs from other types of sales copy thanks to its unique format. When a product is on a shelf at a retail establishment, for example, only the front panel of the package is visible. Because of this, rather than seeing paragraphs of descriptions and their corresponding headings, the only things a reader might see upon first glance will be your product name and a couple of select selling points that are important Wenough to include on the front.

You want a consumer to pull your product off the shelf and turn it over to learn more. While your product may have a plethora of essential features, the front should only communicate the most important ones — or at least the ones that make your product different from your competition. These key points should be crafted using expertly chosen terms to describe your product in as few words as possible because of the limited amount of space and the constraints on shoppers’ time.

Any secondary features can be listed on the side or back panels, but the theme of brevity should be prevalent through all of your product packaging descriptions.

2. Writing Packaging Copy With the Right Sentence Structure

To inspire your readers to give your product a shot, you need to share your vision for how problems can be solved using your product. Successfully communicating this message comes down to a few notable pieces of copywriting advice:

• Keep your message short and sweet. Many of the most massively successful advertising campaigns
• Try to be as clear in your communication as possible. In any form of communication, a message without a substantial focus on clarity might not necessarily be received
• Format your copy for quick reading. Use bolded or colorful text and italics or quotations to highlight the benefits your customers can expect from your product. Rather than creating long, wordy paragraphs, use bulleted or numbered lists to convey your product information concisely. You can get creative with your bullets by using checkmarks, your logo or other brand-specific icons.

Using these packaging copy tips will help your readers grasp your message within a matter of seconds. If you use a simple sentence structure and easily understood language, your prospective customers will thank you for not taking up too much of their time. And it’s likely that they will respond in kind by taking your product along to the checkout counter.

3. Including the Right Content Within Your Product Description Copy

Along with the right format, your copy should be composed of the right content. As a packaging copywriter, you will, of course, want to highlight key product features and usage information, but there are other essential elements you will want to include while writing packaging copy:

• The name of your product. You know to put the name of your product in prominent locations all over your packaging, but remember that it’s also important to insert the name throughout your product packaging copy. Use your full brand and product names any time you refer to either within product packaging descriptions, which will help your reader remember you down the line.
• What the product is. Perhaps this is obvious, but some creative product names don’t necessarily communicate very well what type of product the package contains. The front panel of your packaging should display a common name for your product in addition to the fun name that you picked for it.
• The more abstract advantages your customer receives. Go beyond the first-glance benefits of your product and envision what your customer is really gaining when they purchase it. People may not be able to literally buy better cooking skills or a full night’s sleep, but if your product can help them achieve those things, then make it part of your copy strategy.
• Mentions or selling-points of your other products. Once your customer goes home with your product, you want to give them the chance to remember what other products you offer in case they absolutely love their experience and are eager for more. Your packaging can help continue selling different flavors or varieties days after the buyer has left the store, so have a place in your copy to list similar items for your customer to enjoy.
• A call to action to visit your website. Toward the bottom of your copy, give your reader a chance to learn more by listing your brand URL and a quick prompt for them to visit and discover new information.

Continue to be concise with how you incorporate each of these factors into your sales copy and strive to communicate your brand’s ambitions. One way to be more personable and relatable is to use your packaging copy as an opportunity to tell a story, one which will spur your readers to act.

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4. Telling a Story Using Product Packaging Copy to Inspire Your Readers

One of the best ways you can help your readers see the benefits of your product is by giving them a framework to imagine themselves using it. If your product is highly innovative and unique, this storytelling may be the best way to succeed, as you will have to reorient your audience’s way of thinking to a greater extent.

It’s as though you are doing the math and putting the pieces together for your customer, relieving them of the duty to figure it out on their own. The less work you force on them, the better, and since few brands take this sort of provision seriously, you going through the storytelling, picture-painting process will make you stand out.

Here are some styles you may consider in creating your brand and product story framework:

• A lot of writers use humor to differentiate themselves from other product lines in their industry. People appreciate a good laugh, and they will be drawn to products and copy that identify an everyday need and address it in a lighthearted way.
• Conversely, some brands take a no-nonsense, no-frills approach to their storytelling to contrast the hype-oriented narrative prevalent in sales copy. Certain audiences will be more willing to appreciate and trust straightforward product information and will, therefore, be much more confident in using those brands.
• Another approach in storytelling is written from a personal perspective, narrating how the brand began with a focus on authenticity and artisanal, organic progress. These narratives combine an introduction to the problem with a personal spin on product information. Because of its engaging nature, these packaging copy stories are effective in drawing in customers.

No matter the genre of storytelling or the focus of your brand, if you depict how your product can solve a problem for your customer while providing the logic behind it, you will be likely to draw in crowds of excited product users. There is one additional key factor in the success level of your storytelling, and that is who the main character is. If you think it’s you as the product inventor, think again.

5. Determining the Hero of Your Product Story: Your Customer

When telling your story on your product packaging, keep your focus on how the customer fits into it. It isn’t your brand or your product that should be painted as the hero of the story, but instead, it should be the customer who decides to put your brand and product to use. Your audience should imagine themselves succeeding at solving their problem with the help of your product.

Here are some tips on using your packaging copy and product descriptions to empower your customer, so that they can see themselves as the protagonist in your product narrative:

• Put yourself in the customer’s shoes. To do this, you may need to create an ideal customer template, complete with their problems, wants and needs. Use the data you come up with to create copy that shows just how your product can help address the places where your ideal customer is struggling. Your readers are in a hurry and relying on their impulses to make decisions — you need to understand their way of thinking and use pain points they identify with.
• Do the work for your customer. As we’ve said, it’s essential that you use language that is easy to understand and identifies uses for your product explicitly, so that your customer can just follow your lead. You act as a guide in your customer’s journey, not their hero, providing them with clear usage information, recipe suggestions and other resources. Your customers deserve the best, so give them the most significant advantages and the lowest amount of work and thinking to get there.
• Understand the importance of your brand’s first impression. Just like when we meet someone new, human brains have initial reactions when they are introduced to a new company or product. What can be tricky is that not only are first impressions created in milliseconds

Thanks to your product, not only do you become a helpful tool for your customers, but they, in turn, become a resource for you and your brand to make a difference in people’s lives. Your copywriting can depict the different elements of this journey and pull in a growing purchaser base.

6. Writing the Perfect Copy Using Helpful Tools and Resources

Finally, you’ll want to get the best tools at your disposal to create well-rounded, reliable and correct written content. You can always hire an editor or bring a freelance copywriter on board, but there may be other resources available for you online.

Here are a few examples of tools you can find among the Internet’s vast selection:

There are numerous possibilities for finding web-based resources and writing applications to help you write solid packaging copy. Once you have your copy written and your packaging designs completed, there is one more resource you should definitely check out, and that is the packaging solutions here at Phase 1 Prototypes.

Let your ideas become a reality. In no time, you’ll be holding your prototype in your hands, seeing for yourself just how possible it is to make people’s passions become a reality through your product innovations.

Contact us for a free quote, and your customer-engaging, one-of-a-kind packaging will be well on its way to making your unique products stand out. Are you ready to have your products flying off the shelf? At Phase1 Prototypes, that’s what we call your vision, realized.

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