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Enterprises have long had to balance capital and operational expenditure (capex/opex) when it comes to their IT budgets. Storage is no exception.
Over the past decade, the volume of data being stored has risen sharply – and continues to do so. Researchers at Statista predict an average annual growth rate of 42% between 2020 and 2022.
But predicting exactly how much storage any one business needs remains difficult. Businesses risk over-provisioning, and so leaving valuable capital equipment underused, or investing too little in storage capacity, making it harder to roll out new applications. This has fuelled the rise of as-a-service and consumption models of storage procurement.
“Organisations need to balance the cost per unit and the total amount of storage required,” says Naveen Chhabra, an analyst covering data storage at Forrester. “IT directors need to find the ‘Goldilocks’ balance between what they need today, and what they need over the next two to three years.”
The storage market has reacted by introducing consumption-based models for storage purchases. This is changing the way enterprises acquire and pay for storage.
The large cloud providers – Amazon Web Services (AWS), Google Cloud Platform (GCP) and Microsoft Azure – have pay-as-you-go models, and the wider market has followed suit, introducing subscription-based offerings and consumption-based pricing for on-premise hardware, cloud and hybrid storage.
The services on offer cover a wide range of capabilities, cost and performance. In this article, we break out some of the most important questions storage buyers should ask suppliers.
Conventional models for buying storage, including outright purchase of hardware, leasing and other financing vehicles, are now supplemented by a range of pay-per-use and subscription models.
These range from per-gigabyte (GB) pricing for as-a-service offerings, to fixed subscriptions, typically based on one-, two- or three-year terms.
AWS’s S3 Standard storage, for example, costs US$0.024 per gigabyte, per month, for capacity in the London datacentre. This tier applies for the first 50TB, and then falls to US$0.023 per gigabyte. Amazon, along with its hyperscaler cloud competitors, has a range of storage pricing for long-term archiving and other applications.
Cloud-based storage provides the most granular pricing. Subscriptions, however, allow enterprises to plan ahead for their storage costs. Typically, there will be a base commitment – a fixed amount of storage the organisation pays for – and either a “buffer” or burst capacity that is billed as it is used.
This gives CIOs the flexibility to cope with future storage demands or unexpected peaks without overpaying, especially in the early years. Dell EMC’s Apex Flex on Demand, for example, sets out a “committed capacity” and a “buffer” capacity for likely future use. IBM, for its part, delivers physical storage capacity through over-provisioning, but only charges customers for the storage they use.
Suppliers typically work with customers to calculate the base and burst capacity, so this needs careful negotiation.
Suppliers that offer storage as a service use monitoring tools to calculate consumption.
This is critical, as the manufacturer is likely to ship more storage than the customer actually pays for, to provide burst capacity and a hassle-free upgrade path. Usage monitoring also helps align storage provision to actual usage, by moving some data to the cloud, for example, or moving files to lower-cost, longer-term storage or archiving.
Most suppliers average out usage, and then bill monthly or quarterly. IBM measures usage daily, and averages that over a month. Dell EMC calculates daily averages, and uses them to work out a monthly average. HPE, for its part, states that it operates a pay-as-you-go model with GreenLake, and also points out that it has offered consumption-based pricing since 2006.
CIOs will need to research how charging models affect the pricing. They should pay particular attention to likely overage over time, as this is where costs can add up. “If you just use storage for five minutes, does that count, and how granular is the charging if you go over your committed capacity?” asks Forrester’s Chhabra.
Part of the attraction of subscription-based and cloud and hybrid storage is that they allow upgrades without the need to swap out hardware. In the cloud, you just need to spin up more capacity.
For hybrid and on-premise systems, how you upgrade depends on the supplier. Storage can be over-provisioned from the outset, upgraded within the plan, or combined with cloud capacity in the short term or throughout the contract.
Hitachi Vantara, for example, offers two cloud-like models for storage, through its EverFlex Consumption Utility and its Storage as a Service offering. IBM states that it delivers three years’ capacity right at the start of a contract, but only bills for it as it is used. NetApp, which has a wide range of payment models, allows customers to tier data to on-premise or public cloud storage.
Most storage-as-a-service subscriptions run for a minimum of a year, with 24- and 36-month contracts also available. According to Forrester’s Chhabra, this aligns with most CIOs’ upgrade cycles.
Longer contracts are possible, but predicting usage beyond three years is harder, and for very stable usage the balance might swing back towards capex.
Cloud storage suppliers typically charge a per-gigabyte fee for data on their systems, and then charge an egress fee when customers take data out of the cloud. Charges to upload data are less common. Cloud suppliers can also charge separate fees for monitoring and other tools.
For subscription-based models, again the devil is in the detail. Does the pricing include the core operating system (OS) and support, or just hardware? Are customer-oriented monitoring tools part of the bundle, or does the IT team need to license these separately?
Being able to tier storage to and from the cloud offers significant benefits in capacity planning, redundancy and cost
For hybrid cloud models, CIOs should also check ingress and egress fees, and any other charges to connect local and cloud-based systems. If a single monitoring tool is not available or if an organisation wants to support multiple supplier offerings, it will need to factor in robust, third-party storage management software.
Buyers should scrutinise the suppliers’ service-level agreements (SLAs) and contractual terms. Are the SLAs acceptable, especially for availability? How quickly will a hardware failure be repaired? SLAs will also cover areas such as security patches, and penalties in the event of an outage.
CIOs should also scrutinise how future-proofed any storage contract will be. Although the benefit of storage-as-a-service lies in removing the tie to capex and owned hardware, an inflexible contract might limit the organisation’s ability to make use of new technology, from software-defined storage to higher-performance systems, and especially the cloud.
Being able to tier storage to and from the cloud offers significant benefits in capacity planning, redundancy and cost. Although suppliers have moved into storage as a service, in part to defend their market against the cloud hyperscalers, their real advantage is being able to offer hybrid technology and the best of both worlds.
CIOs need to ensure subscription- and consumption-based storage offerings make use of that flexibility rather than lock them out.
Self storage is your best solution when you need more space. You can store seasonal items, extra furniture, business inventory, and much more. Before you decide on the type of storage that is the best fit for your needs and your budget, do you know what questions to ask? Read the following article to help you make an informed decision the next time you lease a self storage unit.
Are you tired of storing your seasonal wardrobe under the bed and your holiday decorations in random closets all over your house? Does your home need a visit from Marie Kondo so that she can guide you in the KonMari method of decluttering? Are you tired of living in a home that looks like the “before” in Hoarding, Buried Alive? We have a solution for you – lease a self storage unit.
Self storage can be the easy solution to your lack of space, and most facilities are secure, convenient, and have sizes and prices to fit any budget. Choosing a self-storage facility is easy, but choosing the “right” facility requires some thought. Before you make any commitments, you need to ask some questions that will help you make the right decision.
Questions to Ask
Before
You Rent Self Storage
Before you do anything, you should take a look at several storage facility websites. You can get helpful information from a well-designed website: locations, unit prices/sizes, amenities, and access hours, just to name a few. A high-quality, sophisticated website, packed full of valuable information, is the first indication that the property is a well-operated, professional facility. A comprehensive site should also have an FAQ page with answers to many of your questions.
After reading through the FAQs, you may feel more comfortable visiting a few facilities. The first question you should ask is “Can I Tour the Property.” Even after a tour, you may have unanswered questions. Below are a few suggestions to help you determine which self storage facility is the right fit for your needs.
Can I tour the property?
Make every effort to tour the facility before you make a decision. The tour should give you an idea of the level of customer service, an impression of the property, and a visual feel for the size of the unit that you need. Be sure that the property is well-maintained and that the management and staff are professional, friendly, and knowledgeable.
What are your security features?
Please keep in mind that even though most facilities have security features in place, no company should “guarantee” the safety of your belongings. Random events can occur that are out of everyone’s control.
In any case, storage facilities should be equipped with state-of-the-art features like 24-hour digital video monitoring, electronic gates with keypad access, vigilant on-site managers, and maintenance staff to keep the facility clean and in good working order. The property should have perimeter fencing and bright lighting, and managers should be actively monitoring the system and doing regular walk-throughs.
More advanced features may include individually alarmed “smart” units and wireless, cloud-based digital key management that allows tenant entry using only a smartphone. These are convenient high-tech additions to a property, but your items will remain secure without them.
What are your access hours?
Access hours vary by location but are typically from 6 a.m. to 10 p.m. However, there are facilities that offer extended hours. During access hours you can use your gate code to access your storage unit. If you need to get into your unit outside of standard hours, look for a facility that has 24-hour access, or you can ask the management to make an accommodation. You want to be able to retrieve your items on your schedule.
What range of unit sizes do you have available?
Think about what you need to store. Are you storing personal items, or do you need business storage? Is warehouse or specialized wine storage a must for you? Do you need storage for a car, boat, or RV? Do you require extra high ceilings or extra wide doors? You can find most of this information on the facility’s website, but a team member should be happy to answer these questions and provide you with more detailed information.
Do you offer climate-controlled storage?
If you have belongings that are sensitive to temperature fluctuations or you live in an area that is subject to seasonal extremes in temperatures, you’ll want to protect these items in climate-controlled units. These units are more expensive but worth the time and money you’ll save in not having to replace your valuable or sentimental items.
How do you handle pest control?
Rodents and insects can cause permanent damage to your possessions. You should know how often the units are treated for pest control and the methods used.
How do I contact the staff if I need assistance after regular business hours?
Staff is usually present during regular office hours, but there should be phone numbers and emails available for after-hours contact.
Do you have restrictions on what can be stored?
There should be a complete list of restricted items in the FAQ section of the website. It should also be indicated on your contract. The office staff should be happy to explain what you are not permitted to store and why.
Do You Offer Online Account Management?
Online account management should offer bill pay and autopay options for your convenience. Be sure to verify which credit and debit cards are accepted.
Do I need insurance for my belongings?
Typically, a reputable facility requires documented proof of homeowners or vehicle insurance before a rental contract can be signed. Some storage facilities offer insurance through tenant insurance companies, but you should clarify your personal coverage with your homeowners’ or renters’ insurance agent. For more details read Protect Your Belongings with Self Storage Insurance.
Most trustworthy properties will be happy to answer any questions that you may have prior to renting a self storage unit. They will also guide you through the website so that you can find answers at your convenience. If the staff isn’t accommodating or you feel uncomfortable, move on to another facility
Take the extra time to find the right facility the first time. Once you’ve gone through the trouble of moving your items into storage, it’s highly unlikely that you’ll go through the inconvenience of moving them again.
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