What is metalized paper?

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metallized paper is a product coated with an aluminum layer that has a matte or glossy finish that provides decorative and protective properties to the product. Metallized paper can be manufactured using two different systems: lamination.

First, it is an attractive facial stock. The natural luster (and of course the metallic look) is striking, and brands can use its appeal to convey a sense of quality and high value to their customers.

From a printing perspective, metallized paper also provides a premium face stock — it runs like paper, is smooth and easy to use, and minimizes delays in printing and converting infrastructure due to quality issues.

Last (but not least) it is fully recyclable — complementing the desire of brands and consumers to reduce or eliminate unnecessary plastic from packaging. They are known for being cost-effective in high-volume printing, their production methods generate the least waste, and their applications are increasingly efficient.

Metallized paper is gaining popularity in the packaging industry as a promising alternative to plastic. The manufacturing of metallized paper has gained momentum recently due to its better performance characteristics and higher environmental index than plastic. Metallized paper is used for product labeling and packaging in the food, beverage, and consumer goods industries.

Companies interested in gaining a significant share in the metallized paper market are forging partnerships with companies in the coatings and packaging industries. Moreover, these companies are planning to aggressively expand their production capacities to broaden their product portfolio. Most of the companies are inclined to adopt new labeling and packaging technologies that offer new performance attributes to metallized papers. This is expanding the channel of the metallized paper market.

The role of metallized paper in global anti-counterfeiting activities is rising rapidly, thereby stimulating the prospects of the metallized paper market. The demand for specialty packaging papers in the brewing and spirits industry has opened up a new avenue in recent years. Packaging companies focusing on the metallized paper market opportunity are increasingly emphasizing gloss and anti-counterfeiting properties to attract customers.

Significant demand for metallized paper is expected to come from the pharmaceutical industry, where metallized paper suppliers are increasingly using metallized paper as a step in the fight against counterfeiting activities.

The use of metallized paper packaging in confectionery products is also driving the market. Advances in coating manufacturing technology are driving the popularity of metallized paper packaging. The glossy nature of this paper appeals to end users. Growing demand for decorative paper, gift paper, and metallized paper packaging is driving the growth of the metallized paper market.

The outlook for metallized paper packaging labels is promising. We can also supply wet strength metallized paper, please contact us if your company needs to purchase.